Trade promotion management (TPM) and trade promotion optimization (TPO) are the processes and technologies that consumer goods manufacturers leverage to plan, manage and execute the activities that require collaborative promotional activity from their retail partners.
Drivers & Restraints
To generate large returns on your TPM/O improvements, transformational process change must be a core component of any implementation. Companies need to begin with an end-to end process evaluation and examine how they compare with world-class TPM/O organizations and best practices. Increasing awareness about the benefits and various applications across the globe about Trade Promotion Management and Optimization Solution has boosted the market growth rapidly.
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Retail and eCommerce
Media and Publishing
The market has been segment into North America, South America, Europe, Asia-Pacific, and Middle East and Africa. Digitalization as well as commercial development across Asia Pacific and South America is boosting the market for Trade Promotion Management and Optimization Solution in the region.
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McKinsey and Company
Acumen Commercial Insights