Gift Cards Are Trending As a Major Gifting Option

Gift Cards

Definition

A gift card is a stored value card that is used as an alternative source for money at a particular store or business store for purchases related to goods or services. Gift cards are also known as gift certificate, gift voucher, gift token, and others, which are generally issued by a retailer or bank as a developmental strategy used for promoting businesses, attract new customers, increase brand awareness, reduce fraud and improve sales.

Drivers & Restraints

The gift cards market is predicted to experience significant growth during the forecast period, owing to technological innovation in product offerings, and increase in application areas such as hospitality, banking and retail stores. In addition, rise in need for advanced promotional strategies, high adoption rate of smart phones, and growth associated with e-commerce industry drives the global gift cards market.

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Segments-

Type-

Open Loop Gift Card

Closed Loop Gift Card

Application-

Retail Establishments

Corporate Institutions

Regional Analysis

The market has been segment into North America, South America, Europe, Asia-Pacific, and Middle East and Africa. This growth is supported by the presence of untapped demands and surge in need for better transactional solutions in the countries such as Japan, China, and Australia.

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Companies-

  • com, Inc.
  • American Express
  • Blackhawk Network Holdings, Inc.
  • First Data Corporation
  • Fiserv, Inc.
  • Givex Corporation
  • InComm Inc.
  • Qwikcilver Solutions Pvt Ltd
  • NGC US, LLC
  • Paytronix Systems, Inc.